You Don’t Have to Be a Marketing Geek to Understand Your Numbers
Hoteliers are great at creating unforgettable guest experiences. This is because hospitality professionals are “people people” at their core. Some are...
No Mo FOMO. The Lure Agency Blog.
MOFU or MOFO? Why Understanding Your Hotel Buyer’s Journey is Critical to Conversion
The used car salesman lurking in the lot like a rabid great white shark. Or the fast-talking telemarketer, who tries...
How the Direct-to-Consumer Marketing Shift Is a Game Changer for Hotels
With advancements in technology becoming available at break-neck speed, brands across the board are enjoying some of the greatest shifts...
We Promise This Was Written By Humans! AI & Digital Marketing
The term “artificial intelligence” refers to computer software that continually “learns” as it goes. Some examples of AI are voice-enabled...
Lookin’ for Love? Maybe It’s Time to Explore Loyalty Programs
If there’s one thing we marketers love it’s, well, love. A way to find that secret sauce of connecting with...
2018 Should be Your Year of Authenticity, Here’s Why
Never before have people’s attention been in such high-demand. In an age where getting eyeballs on a post, blog, or...
4 B2B Digital Marketing Trends That Are On Fire Right Now
It’s 2018, how effective is your online marketing? Trust us when we say, it’s getting harder and harder to stand...
Lifestyle Branding – The Rationale Vs. The Emotional Reasons People Buy
Have you ever considered how we make buying decisions? TRANSCRIPT Hi it’s Michael from Lure Agency. Happy science +...
6 Tips To Fly Away With Direct Hotel Bookings In 2018
While online travel agencies (OTAs) such as Travelocity and Hotels.com are an important marketing component to a hotel, it’s crucial...