To retain a 20-year reputation in hospitality management and online search ranking following a complete name change, rebrand and website launch.
Strategize and execute an Inbound marketing and pay-per-click to increase website traffic, lead generation and influence.
Over the course of the first 90 days from launch of new domain and website, data confirmed: First page and #2 organic Google search ranking. Linkedin followers grew by over 3,500. Established relationships with key influencers including: Kendall-Jackson, Thai Airlines and HSMAI New York. Lead generation increased by over 500%.
Increase website traffic, direct bookings and special event lead generation while decreasing dependency on paid advertising.
Strategize and execute an Inbound marketing strategy.
Over the course of 90 days data confirmed: Overall website visits up 100%, organic search traffic up 99%, referral traffic increased by 111% and lead generation increased by 673%.
Increase positive reviewers and guest sentiment on sites such as TripAdvisor and Yelp, while monitoring and responding each personally.
Development and execution of reviewer marketing program.
Over the course of the first 90 days from execution, data confirmed:
Review volume increased by over 108%, positive sentiment increased by .5 stars and 100% were responded to within a 12 hour timeframe. Only 4 and 5 star reviews are visible via widget and displayed on the website and Facebook.