influencer marketing for hotels | lure agency

Influencer Marketing Can Boost Your Hospitality Business – How to Do It Effectively

What do you think of when you hear the term “influencer?” What about a “travel influencer?” 

There’s a lot of fuss surrounding this new career, as well as the worth of influencer marketing for hotels and the tourism industry. The question is, should your hotel be working with influencers – or is this just a passing advertising trend that doesn’t hold real value?

Read more


hotel marketing strategy

Content or Paid: Which is a Better Hotel Marketing Strategy?

When you’re evaluating your hotel marketing strategy and budgets, you’re likely facing a big decision: do you dedicate more funds to content creation or paid ads? Is there a right or wrong decision? Which serves hospitality businesses better?

Unfortunately, there’s not an easy answer to any of those questions. Deciding where to allot money for marketing is a personal decision based on your hotel brand identity and needs.

Although we can’t give you a black and white response, we can help you understand more about each type of marketing. Let’s talk about the differences between content marketing and paid advertising, then dive deeper into each one. 

Hopefully, this piece will help you understand what your hospitality business truly needs more - and where your spending should go when it comes to digital marketing for hotels. Read more


b2b hospitality sales

E-Commerce Isn’t Just a Luxury for B2B Hospitality Sales - Here’s Why

When you hear the word “e-commerce,” you likely think of online retail sites, right? Stores like Amazon, who offer products of all kinds with exemplary delivery services?  

Stop right there - if you’re in the hospitality industry, and you’re still thinking of e-commerce solely in these terms, think again. E-commerce can work wonders for B2B hospitality.

Whether you’re a restaurant, hotel, or tourist attraction, your website must have e-commerce capabilities, especially for group bookings and business offerings. That’s why, as a B2B hotel or company, it’s time for you to start viewing e-commerce marketing tactics as essentials. 

The manner in which people book group travel and business events has changed dramatically. Roughly 68 percent of the B2B buying cycle is completely anonymous - before you have the chance to speak to the prospect. With more and more hotel marketing being done online, it’s time to learn to drive direct bookings to your website.

In this article, we’ll dive into why e-commerce is not just a luxury for businesses like yours. At the same time, we’ll provide you with some guidance for taking your B2B hotel marketing ideas to the next level.

Read more


hotel group sales

How to Increase Hotel Group Sales with Expert Timing

Ever heard the saying “strike while the iron is hot?” The old cliché couldn’t be truer when it comes to hotel group sales.

Booking more than a couple of rooms at once isn’t just a matter of luck - it’s a matter of precise sales timing. Hotel occupancy rates have already declined by more than 42 percent due to the coronavirus, which means expert timing and strategic marketing tactics are essential right now.

 To increase your hotel group sales, you need to think about when to ramp up your marketing - and when to hold back. Going full throttle all of the time wastes your resources, but choosing select months to increase group advertising is smart.

Read more


hospitality tech trends to watch

3 Hospitality Tech Companies to Watch in 2020

Ready to get a leg up on your competitors and turn your marketing and sales strategies into one well oiled machine? Hospitality tech companies have been keeping their ears to the ground, and are ready to address the woes of hoteliers who find themselves with stale lead lists and piles of data that need decoding. Even the savviest hotels can benefit from a boost when it comes to the latest in lead generation and data analytics. Today we’re taking a look at some of the hottest new companies to keep on your radar.

Read more


hotel marketing

Hotel Marketing: The Best SEO Keyword Research Tips for 2020

Need all the help you can get right now? Tighten up your keyword strategy for some quick wins.

Are we being a little too obvious when we say that hotels and tourism businesses need all the help they can get right now? Probably, but it’s true. A sound hospitality/hotel marketing strategy is more important than ever these days – and this process begins with keyword research.

COVID-19 has caused the hospitality industry’s estimated global revenue to decrease by around 34.7 percent compared to last year. Restaurants are closed. Hotels are shut down indefinitely. Tours, excursions, and fun activities have been put on pause.

Read more


Voice Search: Create A More Personalized Hospitality Experience

By the end of this year, experts have estimated that 50 percent of all searches across the internet will be voice-based. The popularity of smartphones, Google devices, Amazon’s Alexa, and other digital assistant technologies have led us to rely on voice search more than ever before, and it’s impacting industries across the board. 

Read more


identity resolution for hotels

Forget Cookies – Here's Identity Resolution for Hotels

You can have the best marketing campaigns on the planet, but if they’re targeted towards the wrong audience or at the wrong step in your customer’s journey, your efforts will fall short. Up until the last few years marketers have only been able to target broad audiences based on things like location, interests, or salary. On a very basic level in the hospitality world, this meant targeting people who like to travel and have an expendable income. 

Read more


programmatic advertising

Why Programmatic Ads Are a Vital Step to Your 2020 Hotel Strategy

Advertising is an essential factor when it comes to creating a marketing plan to successfully promote your brand. In today’s technology-driven world, there are always new methods of garnering more brand recognition and exposure. Some of the heavy hitters include word of mouth, native advertising, SEO, Pay Per Click (PPC), display advertising, retargeting, and more. In recent years one type of advertising has been getting a lot of buzz, and for good reason—programmatic advertising. Without going too deep into the technical nitty-gritty, we wanted to give you an overview of this type of advertising so you can understand why it’s so popular, and start implementing it in your own marketing strategy. 

Read more


hotel marketing ideas

Hotel Marketing Ideas to Increase Bookings During the Slow Seasons

All hotel managers dread the slow season. As the 2020 slow season approaches, hotel owners need to be setting their sights on boosting online visibility.   

Just because the season is “slow” doesn’t mean that your bookings have to be. When there are more choices for customers, competition is even greater – so you need to be at the top of your game to win people over.

Did you know that the average customer will check out 38 different hotel accommodation websites before confirming a booking – typically 45 days before their reservation?

During these slower times of the year, customers will have more options than ever – as many hotels have the space.

So, how can you attract these precious guests and increase bookings during the off season? 

Here are some strategies to improve your hotel marketing and increase bookings all year long.

Read more