Think ‘tini. Not tiny.
Does your website conjure up yeahs or yawns? A bold and captivating message can evolve emotion and influence purchasing behavior and the financial way beyond the revenue report.
Even the most hoe-hum, humdrum brand has a compelling story to tell. Your consumers are looking for a unique connection. Why should they choose you other than the price?
Do you experience any of the following?:
- • Percentage of repeat customers is less than 15%
- • Discounts or add-ons are your only promotion
- • No lifestyle images on your website
Recipe for success:
- • Audit all your communications, including website, collateral and marketing
- • Create a compelling and consistent story that evokes emotion
- • Brainstorm with your team to develop a unique culture