H2Ohhh do we have some insights.
A famous marketer once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Every year sales and marketing expenses increase.
There’s only so much real estate Google and Facebook have to offer. It’s a simple supply and demand equation. So, when you market to the haystack and not the needle, budgets explode, and frustration sets in.
How much more efficient would your sales efforts be if you knew first who was online searching for your location, product, or service and you could connect with them first?
Do you experience any of the following?:
- • Increase in acquisition costs
- • Decrease in conversions
- • Difficulty reaching your audience
Recipe for success:
- • Curate first-party data from your website
- • Use insights to micro-target audience using an omnichannel approach
- • Reallocate savings to reach and engage new guests