Brewing up some macro methodologies.

Your hotel’s brand goes much deeper than just a killer logo. Guests are looking for much more than a hot shower and clean sheets and your brand needs to communicate the experience in a compelling and meaningful way.

Impact on the bottom line may not be highlighted on an conversion report, but make no mistake. It’s massive. A strong brand can command a higher ADR and occupancy level by creating a deep, emotional connection to your property.

Do you experience any of the following?:

  • Sales proposition is primarily price
  • Have no compelling story or clear differentiators
  • Inconsistent message on and offline

Recipe for success:

  • Develop a plan that defines vales, purpose and position
  • Execute plan across entire spectrum from operations to sales
  • Schedule quarterly reviews to ensure adoption

Would you like to tap into your brand’s potential?

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