Engage those who are already engaged.
The advertising budget for this beautiful and romantic boutique resort wasn’t enough to create a presence in the crowded weddings and event bookings space.
Instead of pushing our message across, we listened, and developed an inbound strategy that tapped into the conversations and interests of recently engaged women and delivered content that they were interested in, which inspired them to join our conversation. This persona-based, layered media amplification and multiple lead nurturing/automated workflow.
Direct bookings increase of 124%
Wedding revenue increase by 115%
Conversation rate increase by 23.4%