If you’re a hospitality company looking for more B.
Classic case of “It ain’t broke, but we need to fix it.” So the challenge was to build on the 20-year reputation and following of this hospitality management and online search ranking company (without alienating its current clients) that had a new name, brand and website.
Implementing an inbound campaign was key, in order to gauge the market and create content that resonated with it. Coordinated with pay-per-click, the campaign increased web traffic (first page and #2 Google), lead generation (+500%).
Organic traffic increase of 45.3%
Lead generation increase of 500%
Conversation rate increase of 56.4%