Here’s How AI is Changing The Face of Hotel Marketing

It’s game over for “spray and pray” marketing. The consumer is on to us and we better wise up.


Want to Beat OTAs at Their Own Game? Here’s Their Secret

If you’re in the hospitality industry, you’ve probably taken notice of OTAs and how they have been scoring record profits for the past many…


Every Hotel Has A Unique Story To Tell. Here Are Three Revenue-Generating Strategies

Aside from perceived quality, what makes you more likely to purchase a $400 purse versus a $50 one?


The Hashed Email Can Skyrocket Your Hotel’s Revenue

The numbers don’t lie. The days of “mass marketing“ are past us, never to return. The one-too-many approach is rapidly becoming a thing of…


What if Darth Vader Was Your VIP Guest?

Our Team consisting of Cory Falter, Michael Duffy and myself recently offered the following content as a presentation at a conference. Want…


Lookin’ for Love? Maybe It’s Time to Explore Loyalty Programs

If there’s one thing we marketers love it’s, well, love. A way to find that secret sauce of connecting with people and keeping them coming…


“Oh Snap” – Why the Hospitality Industry Needs to be on Snapchat

In the ever-changing world of social media there is a driving new force on the street that hoteliers shouldn’t ignore, and that platform is…


Inbound Sales For Your Hotel :: Be the Hero

Best practices reap best rewards. When it comes to sales, this is exponentially true. Except, for a hotel these days